It is not so easy to stock, advertise, and sell products at supermarkets. Organized and disciple store shelves and racks attract and encourage the customers to find the items they want. Another essential aspect is to see that supermarket display shelves and racks leverage the store layout most effectively and determine where to showcase the products to attract the customers to buy the products. Many ideas are associated with where to place the racks and shelves to draw the shoppers’ attention.

Installing Shelving and Racks in Supermarkets

The blog will discuss how to plan, design, and install the shelves and racks in supermarkets. 

How to Plan and Design Shelves in Supermarkets?

Your retail store layout is to increase your yearly revenue. With a layout plan, you can strategically guide the shopper to purchase products consistently, boost conversion, manage customer flow, look disciplines, and offer an excellent customer experience. ‘

Draft a floor plan

It is the first and foremost step to design and place the shelves in the supermarket. A floor plan draft makes you aware of how much area you have at the premises. You have to determine the purpose of different sections in the shopping area. With this, you can design where to place the shelves and racks to showcase the items for sale.

Assess the Traffic Flow and Customer Behaviour

Another significant aspect is to check the traffic flow and what kind of customers you receive on an everyday basis. Based on their likes and dislikes and other relevant information, you can organize the shelves accordingly.

Separate the Check Out Area

Check out area needs to be a specific zone separated from the crowd. Supermarkets install small shelves and racks for the cash counter area to display fineries like chocolates and cosmetics. The ice cream counter can be positioned beside the cash counter to draw the kids’ attention while standing with their parents in the queue. 

At the supermarkets,  the positions of shelves and racks enable maximum product exposure, and displays highlight the products. 

How to Organize Shelf Placements?

Well-organized items at supermarkets have a convincing impact on the customers, leading to a high purchase rate. The costly products are always showcased at the top of the shelves and racks in supermarkets. The products with medium or lower ranges, most popular among the customers, are placed on the lower shelves. The newly launched items are placed at eye level to lure the customers for purchase. 

Let us have a look at the shelf-wise division of the product placements,

Top Selves

Top selves usually stock the expensive items or the items that are not very popular among buyers. In supermarkets, very few customers reach for these shelves. For this reason, the racks at the top are used to stock the in-house products, limited collections, or the most costly ones.

Premium Selves 

In supermarkets, the reach-level shelves known as the eye-level shelves display the best-selling items. Most buyers at the supermarkets look at these racks for purchasing stuff of their need and demand. Reach level is the premium area allotted for the customers. The best brand items and the best products are showcased in this section to enhance the sales rate. 

Selves for Kids 

Shelf for kids is another significant section in supermarkets. Kids come to the supermarkets with their parents. It is, therefore, a good opportunity for the brands and companies to attract child buyers.

Nowadays, the supermarkets keep a separate segment that displays kids’ products, and the shelves lay at such a level where the children can reach out. The more the children will get attracted to the items, the more revenue the business can make.

Bottom Selves 

Bottom shelves at supermarkets are used to keep heavy and large-sized items. It becomes easy and convenient for the employees to carry and place the products on the shelves and replace those at an alternative interval. 

Food Display Racks

When it concerns showcasing fruits and vegetable items, you need to take care of the background and use colors to make the view fresh and attractive. Similarly, while displaying bakery products, the background must be darker to highlight the food items, and any food item must be well wrapped up in transparent papers.

Display Stands for Daily Items

Supermarket authorities place display stands at the furthest corners to showcase the daily needed items like milk, egg, bread, curd, flour, rice, etc. The position of the display stands to ensure that the customers get to see more items on their way to bring the product they require on an everyday basis. Items like chocolates, candies, perfumes are displayed at the side of the cash counter so you can buy some time even before checking out.

To conclude, 

The core objective is to sell the products on a fast note. Designing and installing shelves based on customers’ demands is one of the vital tools to persuade the customers’ minds. Seamless shelve plans with execution can reach the supermarkets to the height of commercial success with a high sales rate.

For further queries, you can contact the professionals at Orient Tech.