Mastercraft Tires

Project details

  • Date

     20/06/2015

  • Category

     Tire


Cooper Tires were looking to create awareness of their American brand Mastercraft in the Middle Eastern market. Still relatively unknown in the Middle East, they’re a mid-range alternative to the high-end tyres already being successfully marketed there. Mastercraft’s previous advertising campaigns had been heavily geared towards the US audience, so they needed to make sure the new campaign had the relevancy and appeal to create cut-through in this specific and highly competitive market.

Passenger Tires

SRT TouringTM

The Mastercraft SRT Touring provides comfortable and quiet all-season performance. The SRT has many popular fitments for a wide range of modern passenger touring vehicles at a mid-level price.

Key Features:

  • 5-Rib Tread Pattern with Lateral Grooves - The advanced 5-rib tread pattern has 20% more lateral grooves around the circumference of the tire from the past generation tire for increased wet and light snow traction.
  • Newly Developed Pitch Sequence - A newly developed pitch sequence coupled with the advanced tread pattern layout provides lower in-vehicle noise.
  • Circumferential Grooves - Four, wide circumferential grooves remove water from the tread footprint and allow the tire to resist hydroplaning. These grooves help maintain rubber to road contact.
  • Modern Tread Compound and Profile - The modern tread compound and tread profile provide even wear and a long tread life.
Tire Sizes & Specifications
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Light Truck Tires

Courser HXT

The Courser HXT is a commercial highway light truck rib tire that provides trusted all-season performance and dependable wear. The HXT was designed to provide enhanced wet and winter traction with increased tread stability. The large, solid shoulder elements help resist abnormal wear that is common with commercial vehicles.

Key Features:

  • Continuous Shoulder Rib - The continuous shoulder rib provides superior resistance to irregular wear for longer life and a quieter ride.
  • Interlocking Tread Elements - Interlocking tread elements at the center of the tire provides improved handling.
  • Circumferential Grooves - Wide circumferential grooves enhance water evacuation from the tire's footprint for resistance to hydroplaning.
  • Increased Lateral Slots - A 7% increase in the number of lateral slots within the design increases traction in both wet and snow conditions.
Tire Sizes & Specifications
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